SansStress Case Study
Project Details
- Client: SansStress
- Location: Canada
- Date: 2023
- Project Url: sansstress.ca
What We Did
Strategy & Branding: Competitor research, pricing tiers, and visual identity.
Website & Automation: WordPress site with booking system, AI chat support, and internal AI knowledge base.
Marketing & Optimization: Local SEO, targeted Google/Facebook ads, heat‑map analysis, and A/B testing.
Key Results
Organic Traffic: +250% (500 → 1,776 visits/mo)
Calls from GBP: +145% month‑over‑month
Conversions: +269% lead‑to‑opportunity rate
Search Visibility: Clicks 10→50/day, Impressions 200→2,500/day
1- Branding & Identity
Brand Strategy: Defined core values, positioning, and unique selling propositions
Visual Identity: Developed logos, color palettes, and typography for a cohesive look
Messaging Framework: Crafted tone of voice, taglines, and key messaging pillars
Brand Guidelines: Created a style guide to ensure consistency across all touchpoints
Collateral & Assets: Designed business cards, brochures, and social media templates
2- Website Design & Development
Mobile‑First Experience: Optimized layouts and load speeds for on‑the‑go customers
AI‑Driven Support: Instant, automated assistance that enhances user engagement
Lead‑Focused Design: Every element crafted to guide visitors toward booking
High‑Performance Sites: Reliable, lightning‑fast pages that build trust and retention
SEO Excellence: Proven on‑page and technical strategies to elevate your search rankings
Bilingual Functionality: Seamless French and English user experiences
3- Google Search SEO
Keyword & Competitor Research: Identified high‑value local search terms and benchmarked against top Montreal detailing services
On‑Page Optimization: Refined meta titles, descriptions, headings, and URL structures for target keywords
Content Enhancement: Crafted service pages and blog posts tailored to customer queries and pain points
Structured Data: Implemented schema markup for services and reviews to improve SERP features
Backlink Acquisition: Built quality local citations and secured industry‑relevant links
4- Google Maps SEO
GBP Optimization: Fully configured Google Business Profile with accurate categories, services, and images
Local Citations: Ensured consistent NAP listings across Montreal directories
Review Management: Automated review requests and responses to boost star ratings
Geo‑Targeted Posts: Published regular updates and offers to engage nearby customers
Visual Optimization: Added high‑quality photos and virtual tour links to enhance map listings
5- CRM & Automation (Buildly)
Custom Sales Pipelines: Designed tailored deal stages, automated reminders, and lead tracking
Automated SMS & Email Campaigns: Created AI‑enhanced campaigns to engage and nurture prospects
Booking & Calendar Integration: Streamlined appointment scheduling with real‑time calendar sync
Performance Tracking: Automated reports and alerts for pipeline health, deal progress, and conversion metrics
Virtual Call Center: Set up and managed inbound/outbound call workflows to capture leads and provide real‑time support
