Digital Presence Audit
& Transformation Plan
A complete roadmap to turn 30+ years of landscaping excellence
into a dominant digital presence.
The Problem
8 critical errors, 133 broken links, 306 duplicate titles, 25 uncrawlable pages. The current site cannot be fixed — it needs a full rebuild from scratch.
Competitors have 85–180+ reviews with 4.8–4.9★ ratings. BB has 21 at 4.0★. Clients choose the company with more proof — every time.
No brand guidelines, no consistent visual identity. No business cards, no vehicle wraps, no professional collateral. Competitors look polished — BB does not.
No company page. No key personnel active on LinkedIn. 80% of B2B decisions start there — BB is completely absent from the conversation.
Facebook silent since ~2019. No Instagram strategy. No content being published anywhere. Competitors post daily — BB is a ghost.
Only 12 keywords total. Zero local SEO. No Google Business optimization. No backlinks. No content marketing. No paid ads. Completely invisible on search.
Where BB Stands vs. The Competition
| Metric | BB Landscaping | Leger Landscapes | BJR Landscaping |
|---|---|---|---|
| Domain Authority | 5 | 12 | 10 |
| Monthly Traffic | ~50 | 1,200+ | 582 |
| Keywords Ranked | 12 | 250+ | 127 |
| Backlinks | ~0 | 400+ | 629 |
| Google Reviews | 21 (4.0★) | 180+ (4.8★) | 85 (4.9★) |
| Social Following | Dead — 7+ years inactive | 14K+ Instagram followers | Active on multiple platforms |
| LinkedIn / B2B | Zero — no page, no personnel | Active company page + team | Active company page + team |
| Paid Ads | None — zero ad spend | Running Google + Meta Ads | Running Google Ads |
| AI Visibility | Not found in any AI | Appears in Gemini results | Appears in ChatGPT + Gemini |
Categories where BB trails
Backlink gap with BJR alone
Instagram gap with Leger
Every Month Without Action,
Competitors Pull Further Ahead
Lost B2B Contracts
Decision-makers Google your company before calling. A weak digital presence means you're not even in the conversation.
Zero Discovery
No LinkedIn. No content. No ads. Potential clients searching for commercial landscaping in Montreal will never find BB.
Losing the Trust Battle
21 reviews vs 180+. When a prospect compares, the company with more social proof wins — regardless of actual quality.
Competitors Investing
Leger runs Google + Meta ads. BJR has 629 backlinks and AI visibility. The gap widens every single week.
Complete Digital Transformation
Everything below is built, managed, and provided by me — all the tools and apps come with me, no extra subscriptions.
Brand & Website
I build your full brand identity + a modern website designed to convert
I DeliverCRM & Automation
I set up and manage your CRM, automations, AI agents & booking system
Comes With MeSocial & Content
I create, manage, and grow all your social media profiles + content
I ManageGoogle & Reviews
I handle your SEO, Google Business, review system & paid ads
I ManageLead Gen & Outreach
I build prospect lists, deploy AI callers, run email/SMS & LinkedIn outreach
I DeliverField Ops & Tools
I provide scheduling, mapping, invoicing tools + full software suite
Comes With MeBrand Identity & Website Redesign
🎨 I Build Your Brand
🌐 I Build Your Website
I design and deliver the full brand package + website. Hosting, maintenance, and updates are all part of what I bring — you don't pay for any of it separately.
Smart CRM & Automation
I set up a complete CRM platform for BB — the software comes with me, no separate subscription. Every lead, message, and follow-up in one place.
Unified Inbox
I connect all your channels — SMS, email, social DMs, Google messages — into one dashboard you control.
Workflow Automation
I build auto follow-ups, appointment reminders, review requests & lead nurturing — all running 24/7 for you.
Sales Pipeline
I configure visual deal tracking from first touch to signed contract. You always know where every opportunity stands.
AI Employees
I deploy AI voice agents for calls, AI chat on your website, and AI-powered review responses — all come with me.
Booking & Calendar
I set up online booking synced to your calendar. Clients self-schedule consultations and site visits.
Invoicing & Payments
I integrate invoicing and digital payments — send, collect, and automate billing from the same system.
The entire CRM, all AI agents, booking system, and automations come with me — no extra software fees. I build it, configure it, and manage it for you.
Social Media & Content Engine
I Build All Your Profiles
Facebook & Instagram
I create new profiles, branded covers, content calendar & run safe follower growth
I set up company page + manage personal accounts for key personnel with B2B outreach
Google Business
I optimize your profile, post weekly, set up review collection & update photos
I Handle Your Content
Project Showcases
I produce before/after content, coordinate drone footage & time-lapse videos
Team & Culture
I create behind-the-scenes content, crew spotlights & partnership posts
Industry Authority
I write seasonal tips, landscaping trends & viral-worthy educational content
I create, schedule, and manage all social media and content — ongoing. The social media planning tools come with me at no extra cost to you.
SEO, Google & Online Domination
Technical SEO
On-Page SEO
Off-Page SEO
Local SEO
I rank BB for "landscaping Montreal", "commercial landscaping West Island", and every service + location combination. Google Business optimized with weekly posts. I work on 200+ ranking signals.
Reviews & Reputation
Automated review requests after every job. AI responds to every review. Live reputation dashboard. Target: surpass BJR (85 reviews) within 6 months, reach 200+ in year one. All tools come with me.
Paid Ads + Radar
I manage Google, Meta & LinkedIn Ads — targeting, optimization & reporting. Plus a live competitor radar app tracking Leger, BJR & all competitors. Ad management + radar app ($70/mo value) — comes with me.
Lead Generation Machine
I don't wait for clients to find you — I actively go out and get them. All tools come with me.
I Build Prospect Lists
I curate targeted lists with verified emails and phone numbers — property managers, commercial buildings, condo associations, municipal contacts.
I DeliverI Deploy AI Callers
I set up an AI voice agent that calls prospects, qualifies leads, books consultations & follows up — while your team focuses on jobs.
Comes With MeI Train a Custom AI Agent
I build an AI trained on BB's services, pricing & knowledge. It handles website inquiries, qualifies leads 24/7, and books appointments for you.
Comes With MeI Run Email Campaigns
I write and send monthly newsletters, seasonal offers & nurture sequences for your contacts
I Run SMS Campaigns
I manage text campaigns for promotions, reminders & seasonal pushes with high open rates
I Manage LinkedIn
I manage personal profiles + run targeted connection requests for B2B decision-makers
Field Service Technology
I provide purpose-built landscaping tools — the software comes with me, no separate subscription. I configure everything to match your workflows.
I Set Up Property Mapping
Measure properties remotely via satellite. I configure it so your team can generate quotes without visiting sites — overlay areas, note conditions, attach photos.
I Configure Scheduling
Drag-and-drop crew scheduling I set up for you. Assign jobs, recurring services, cancellations. Crews see daily routes on mobile.
I Enable Route Optimization
AI-optimized driving routes to cut fuel costs and travel time. I set up automated ETA notifications to your clients.
I Integrate Invoicing
Auto-generated invoices on job completion. I enable digital payments in the field with automatic reminders for overdue accounts.
All field service tools come with me. I embed with your team, learn your workflows, and configure everything to match how you actually operate.
I Provide the Entire Tool Suite
You don't subscribe to anything separately. Every tool and app below comes with me — I provide, set up, and maintain all of it.
What Comes With Me
Minimum market cost if purchased separately
All tools and apps come with me — you don't pay for any of them
3-Phase Roadmap
Foundation
Months 1–2Growth
Months 3–4Domination
Months 5–6+By month 6, BB Landscaping will have a stronger digital presence than both Leger and BJR combined.
The Transformation
AI agents working for you
Everything centralized
On every competitor move
Your Dedicated Digital Partner
Local Expertise
Montreal-based. I understand the West Island market and bilingual needs.
Full-Stack
One person owns everything — branding, website, CRM, content, ads, AI. No handoffs.
Embedded
I embed with your team, learn your workflows, and build systems that fit how you work.
Results-Focused
Monthly reporting on every metric. Transparent ROI. You always know what's working.
Next Steps
Align on Priorities
Discuss which areas matter most to BB and agree on the scope.
Custom Roadmap
Detailed plan with timeline, deliverables, and investment tailored to your goals.
Phase 1 Launch
Foundation work begins — branding, website, CRM — within the first week.
1–2 Weeks of Free Work to Start
I'm confident enough in the value I bring that I'm willing to start with 1–2 weeks of work at no cost. See the results firsthand before committing to anything.
Thank you for your time.
Let's build something great together.